Free Crisis Checklist: What to Do in the First 60 Minutes
A practical response guide for leaders and communications teams who need to stabilize the moment, align leadership internally, and avoid early messaging mistakes.
Most organizations don’t struggle in a crisis because they don’t care about communication. They struggle because the first hour moves fast, facts are incomplete, and the team doesn’t have a clear structure to work from. This checklist is designed to change that. It gives you a practical sequence to follow in the first 60 minutes — so your team can respond with clarity instead of improvising under pressure.
Inside the First Response Checklist:
What to confirm and separate before saying anything publicly
A rapid internal alignment sequence for leadership
A stakeholder triage framework — who hears from you first
A simple three-part holding statement formula
Media and social media guidance for the first phase of response
A next-step planning prompt to keep the response moving
No cost. Immediate download. You’ll also receive The Crisis Comms Brief, a free bi-monthly newsletter with practical crisis communications guidance. Unsubscribe at any time.